Artemis Finance

Finance leadership, without the full-time hire.

We're two finance people who like rolling up our sleeves. Artemis gives founders and growing companies the CFO-level thinking they need — exactly when they need it.

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New note What a 12-month cash model tells you that your bank balance doesn't →

What we do
01

Fractional CFO

Ongoing financial leadership — planning, cash flow, board reporting — a few days a month instead of a full-time salary.

02

Capital raising

From investor materials to term sheets — we prepare the numbers, the story, and sit next to you through the process.

03

Business analytics

Dashboards and models that show what's actually driving the business — built on data pipelines we set up ourselves, so decisions stop being guesses.

04

Business transformation

Restructuring when the business needs a new shape — right-sizing, carve-outs, reorganisations — with a clear plan and the numbers to back it.

How we work

The order matters.

Finance leadership today asks for three different capabilities, and they build on each other. Skip the first two and the third is guesswork in a confident voice. We handle all three ourselves.

  1. Foundation

    Fluent with data

    Knowing your way around a spreadsheet is table stakes now, not a selling point. What counts is understanding how data is structured, and being able to connect the accounting system to the reporting layer with something automatic that we build in-house. Companies are usually quoted a development project for this. It rarely needs to be one.

  2. Then

    Inside the systems

    A report is only as honest as the entries feeding it. When we can see and shape how a transaction gets coded the moment it enters the system, we know what the totals at the end genuinely represent — instead of hoping the categories were applied consistently all year.

  3. Only then

    Room for judgement

    With reporting that holds up and largely runs itself, attention goes where it pays: what the numbers say about the business, how many months of cash there really are, which products carry their weight. It's the difference between turning up to a board meeting with a file, and turning up able to help the chief executive decide.

Tools we live in

We build in these ourselves — no outsourced development in between.

Excel
Power BI
Oracle
NetSuite
Claude Code
About us

Small on purpose.

Artemis is the two of us — no juniors, no hand-offs. We invest our own capital alongside our work, so we think like owners, not advisors. You'll always know exactly who's doing the work: we are.

Founder Name
Founder Name

Short bio — background, years in finance, what they lead at Artemis.

Founder Name
Founder Name

Short bio — background, years in finance, what they lead at Artemis.

Notes & ideas
July 2026

What a 12-month cash model tells you that your bank balance doesn't

A worked example — three scenarios, one chart, and the question every growing company should be able to answer in five minutes.

July 2026

Do you actually need a CFO yet?

An honest checklist. Sometimes the answer is "not yet" — and knowing that is worth as much as the alternative.

All notes →

Let's talk about your numbers.

A first conversation costs nothing and usually helps.

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Not ready to talk? Read how we think first →